I get the Monday edition of Investor’s Business Daily which I receive each Saturday—it is always fun to see two days ahead in the future. Reading it this morning*, I found a short article about a new craze in Japan called Eternal Poppety-Pop.

Apparently, many people find popping the bubbles in bubble wrap to be shear diabolical joy. I don’t have this problem; I spend a few hundred dollars buying bubble wrap every month or so. I just don’t like popping my pennies away!

But I do remember a friend (in his fifties, no less) who visited our office one day and found the bubble wrap. One bubble by one bubble (until I could wrestle him to the ground) he gleefully popped and popped and popped.

This company may be on to something. (Incidentally, my friend is no longer welcome to my office.)

I had to do some Googling to find the ‘real’ Japanese name but here it is: むげんプチプチ

むげん　【無限】 mugen infinite
プチプチ puchi puchi the sound of bubbles popping

And I believe here is the company’s website.

Could this be the next たまごっち? (or maybe it already is… I’m not in Japan to say, but I still have my たまごっち)

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* I probably should feel guilty for reading the Monday paper on a Sunday; there could be dire time-space continuum consequences after all.