Project Word - Define your Website in a Word

I just got an email from a group in England with an interesting marketing idea.  Well, I guess it builds on the One Million Dollar website idea of a few years ago, but essentially, you ‘buy’ a word, any word, and receive a link to your website.  Once you buy it, it is yours for life.  I don’t know if this will help or hurt search engine ratings, but it is a neat idea anyway.

http://www.projectword.co.uk/index.php

Incidentally, I am now the proud owner of ‘Japanese,’ ‘Japan,’ and ‘Nihongo.’  :)  (Nihongo points to here)